Content Strategy

A collection of 31 posts

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Content Strategy

How Podcasters Can Generate Great Ideas For Social Media Posts

Posting about your podcast on social media without posting ONLY about your podcast can be exhausting. I can't fix that, but I can give you 10 questions to ask yourself that make for great social post ideas.

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Content Strategy

5 New Reasons To Write Better Podcast Show Notes

Too many podcasters skip a key step when publishing: the episode details. Or show notes, as you've likely called them. This helpful text isn't optional. It's required. And I'll give you five new reasons why.

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Changing The Minds Of Non-Podcast Listeners One IHNI At A Time

Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready.

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Breaking Free Of The Podcast Sandwich Paradigm

Listening to podcasts is like eating a submarine sandwich. Making a podcast is like making a submarine sandwich. But too many podcasters try to make one like they eat one. Let's fix that.

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Less Is More: The Benefits of A Brief Podcast

Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show.

Content Strategy

Why You'll Never Get Ahead With Your Podcast

A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish. For many, that's an achievable dream. The trick is staying there.

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Perspective Shifts

Warning Our Way To Less Toxic Podcasting

It's hard to have a conversation about using technology to fight podcasting's misinformation and disinformation problems without being called an anti-free speech commie. But I'm going to do it!

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Have Best Practices In Podcasting Made Us Boring?

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Content Strategy

Making High-Concept Podcasts On A High-Value Budget

There's something to be said for making a high-value podcast, which is why many continue year after year. But making a high-concept show can also be rewarding. Do you have time to make both?

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Content Strategy

Two Paths To Podcasting Leaves No Middle Ground

The future comes at every industry hard, including podcasting. Should you learn bleeding-edge skills you hope will emerge in the future, or relevant-now skills you hope will still be relevant in the future?

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Content Strategy

Content Strategies For Your Podcast's 3 Different Audiences

Successful podcasters know the importance of making content your audience loves. But your podcast has more than one audience—audiences with different needs. Are you making content for all of them?

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Focus On The STORY Of Your Podcast's Episodes

Many podcasters say they want to improve their shows. One easily overlooked area of improvement is you. Specifically, your ability to tell better stories with your episodes. This mnemonic device can help.

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Writing Your Way To A Successful Podcast

Your podcast is more than just your audio file. And as podcasting continues to mature, the not-just-audio parts of your show will become more important factors that influence your podcasting success.

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Breaking Your Podcast's Format Isn't Always A Bad Thing

Consistency is often key in podcasting, and your show’s format is part of that. But your format is simply a tool that helps you better tell the story to your audience. Sometimes, a different tool may get better results.

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Future-Forward Thinking

They're Making Video Podcasts A Thing Again… Again And It Might Just Work This Time

On the whole, podcasting hasn’t been kind to video content producers. And video hasn’t been kind to podcasters’ wallets. But four developing trends could change how podcasters think about video in the future.

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Making Your Podcast Better By Controlling The Narrative

Far too many podcasters cede control of the narrative of their episodes to their subject. Here’s how to take that power back, make better episodes, and wind up with even more content to share.

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Don't Be Afraid To Showcase Your Podcasting Talents

Conflicting advice plagues podcasters. Be yourself, but also follow this exact format, or you won’t have a successful show. Resolving that conflict isn’t easy. But it starts by trusting your talents.

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The Problems With Podcast Marketing Funnels

A lot of podcast marketing advice starts and ends with: build a funnel and keep feeding people into it! And while that can and does work for some, it’ll frustrate a lot of podcasters. Here’s why:

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Finding Your Podcasting Style And Leaning Into It

Of all of podcasting's problems, “sameness” isn’t one. Listen to 10 different podcasts, and you’re likely to hear 10 different approaches to sound. Are those differences from intentional design choices?

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Making Your Podcast More Than Just An Interview

Most interviewing podcasters know how to trim the fat. It’s a much smaller set who can identify only the best bits while still keeping the guest at the center of the episode. Done right, it can set your show apart.

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The Best Way To Control Your Podcast's Quality

Not every guest you interview is going to be amazing. Not every monologue you write is going to be stellar. There’s no way to fix that reality. What do you do with a sub-par episode? Don’t release it.

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How To Add Legs To Your Content With Podcasting

For many, podcasting is an end goal. But many creators are using podcasting as a way to reach more people—people who prefer listening to podcasts—by reformatting their previously created content.

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Facing Podcasting's Round Peg Square Hole Problem

Podcasters tend to take a monolithic view of podcast listening apps, as evident by “wherever you get your podcasts.” But human behavior is more complicated than that, and it’s up to us to adapt.

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Discovering What Makes Your Podcast Uniquely Yours

Podcast directories are littered with abandoned shows. Shows someone thought would be a hit, but failed to thrive. For many, it wasn’t an audience growth problem. It was a problem of missing value.

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Have Evergreen Podcasts Gone Out Of Season?

“Stick to a format and a release schedule for your podcast!” is a common refrain. But consumption habits change during the year. Are we sacrificing opportunity in the name of evergreen content?