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Distribution Strategy

A collection of 5 posts
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Distribution Strategy

Should Indie Podcasters Window Their Content?

Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for the privilege. But what would happen if you flipped the script?
Feb 24, 2022 5 min read
Facing Podcasting's Round Peg Square Hole Problem
Members only
Content Strategy

Facing Podcasting's Round Peg Square Hole Problem

Podcasters tend to take a monolithic view of podcast listening apps, as evident by “wherever you get your podcasts.” But human behavior is more complicated than that, and it’s up to us to adapt.
May 24, 2021 5 min read
Pondering Podcasting's Partiality Problem
Members only
Distribution Strategy

Pondering Podcasting's Partiality Problem

It’s hard for podcasts to be a great equalizing force when podcasting’s tech vendors play favorites to determine which podcasts are worthy of timely distribution. You’re less in control than you think.
May 3, 2021 5 min read
Solving Podcasting's Opportunistic Challenge Today
Members only
Distribution Strategy

Solving Podcasting's Opportunistic Challenge Today

Podcasting’s on-demand nature is both a strength and a weakness. Is the resurgence of in-real-time & appointment-based content just a fad? Or does it point to an easily-tapped market for podcasters?
Mar 23, 2021 5 min read
Make Your Good Podcast Great With Syndicated Content
Members only
Distribution Strategy

Make Your Good Podcast Great With Syndicated Content

Feb 8, 2021 5 min read
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