Distribution Strategy Should Indie Podcasters Window Their Content? Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for the privilege. But what would happen if you flipped the script?
Members only Content Strategy Facing Podcasting's Round Peg Square Hole Problem Podcasters tend to take a monolithic view of podcast listening apps, as evident by “wherever you get your podcasts.” But human behavior is more complicated than that, and it’s up to us to adapt.
Members only Distribution Strategy Pondering Podcasting's Partiality Problem It’s hard for podcasts to be a great equalizing force when podcasting’s tech vendors play favorites to determine which podcasts are worthy of timely distribution. You’re less in control than you think.
Members only Distribution Strategy Solving Podcasting's Opportunistic Challenge Today Podcasting’s on-demand nature is both a strength and a weakness. Is the resurgence of in-real-time & appointment-based content just a fad? Or does it point to an easily-tapped market for podcasters?
