Growing Your Podcast

A collection of 19 posts

Growing Your Podcast

Podcast Growth & Monetization With Buzzsprout Ads

Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show.

Growing Your Podcast

Can You Still Make A Really Big Podcast In 2022?

Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.)

Growing Your Podcast

The Ugly Math Of Podcast Cross-Promotion

Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out.

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Growing Your Podcast

4 Questions To Becoming A Better Podcast Interviewee

Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be on other podcasts?

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Content Strategy

Writing Your Way To A Successful Podcast

Your podcast is more than just your audio file. And as podcasting continues to mature, the not-just-audio parts of your show will become more important factors that influence your podcasting success.

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Growing Your Podcast

Facebook Ads for Podcasts: Good Money After Bad Math

It’s said that money can’t buy happiness. Well...it can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just terminated.

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Self-Care For Podcasters

Authentic Podcasting Is The Best Self Care

Worrying about growth, new tech, and other podcasting distractions can cause you to forget that your audience is your audience, not a nameless pool you have to fight for week after week. Lean into them.

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Growing Your Podcast

Podcasts Tend To Get The Audience They Deserve

Podcasting is easy. For like five minutes. Then reality sets in. The reality of making great content that people can’t help but share. Podcasting doesn’t come with guarantees. So is it worth it?

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Growing Your Podcast

Celebrate Your Podcast's Reviews Like A Boss!

Glowing podcast reviews feel really, really good. Getting any benefits from them beyond a warm, fuzzy feeling is questionable. Unless you have a plan for celebrating reviews for your podcast, that is.

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Growing Your Podcast

Time For Podcast Advertising To Put Up Or Shut Up

Can spending $5 a day on ads really add 10,000 or more new listeners to your podcast? I highly doubt it. But I am crazy enough to put up the money to see if I’m right or if I have 10,000 new listeners.

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Growing Your Podcast

Mastering Your Way To Podcast Growth

I’ve never heard a podcast listener say: I wish my favorite podcaster cared less about their show. Instead, they tend to be appreciative and reward those podcasters who work to master their craft.

Growing Your Podcast

The Easy Way To Get People To Recommend Your Podcast

In reality, it’s hard for podcast listeners to recommend podcasts. If your show’s growth has stalled, there are some steps you can take to make it easier for your most loyal fans to recommend your show.

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Growing Your Podcast

The Surprising & Delightful Way To Grow Your Podcast

Begging your listeners to tell others about your podcast will only get you so far. Getting more people to do it starts by understanding what people love about your podcast and why they keep listening.

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Growing Your Podcast

Blame Your Podcast's Audience For Slow Growth

Sustaining podcast growth week after week is really hard. And while there are plenty of consultants, plans, or methods that promise to fix it for you, the root cause may be something frustratingly simple.

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Growing Your Podcast

Will You Create or Steal Your Next Podcast's Listeners?

On your next podcast, will you follow a trend and take your fair share? Or do you have an idea that’s never or barely been tried before? Both have their rewards and challenges, so which is right for you?

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Growing Your Podcast

Tapping Into The Power Of Podfaded Podcasts

Podfaded or inactive shows are seen by some as a drain on podcasting, cluttering up indexes, and frustrating listeners. But in reality, they could be used as a material resource for podcast growth.

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Metrics That Matter

Is A Top Placement In Spotify's Podcast Charts Worth The Price?

The most popular podcasts on Spotify are now on public display. Getting your show ranked on that page could be a huge boon. But are you willing to pay the steep price?

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Growing Your Podcast

5 Boring Ways To Keep Your Podcast Fresh

Podcasting is a great creative exercise. But with more shows than ever, a smart podcaster finds time to do the less exciting things required to keep their show fresh and attract new listeners.

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Growing Your Podcast

Reality Checking Account For Your Big Podcasting Dreams

Low startup costs get people as excited today about podcasting as was the case 15 years ago. But with the rise in some podcasts’ popularity, are you considering the real costs to compete at the top?