Listener Experience

A collection of 22 posts

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Monetization Efforts

How Can Podcasters Make Podcast Advertising Better?

The podcast advertising business is once again taking it on the chin, blasted from inside the industry and out. What can podcasters and podcast listeners do about it?

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Listener Experience

How Podcasting Can Encourage The Podcast Listening Habit

Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listening habits?

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Content Strategy

Changing The Minds Of Non-Podcast Listeners One IHNI At A Time

Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready.

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Listener Experience

Ways To Make Your Podcast More Memorable

When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 minutes later be enough?

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Listener Experience

A Glimpse of Podcasting's Voice-Only Future

Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience look like?

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Listener Experience

Where's The Churn Rate In Podcasting?

Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and differentiating factor for podcasting. But is that still a good thing?

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Listener Experience

Building Reflecting Time Into Your Podcast

Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget to build in time to let your audience reflect as they listen.

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Listener Experience

The Not So Sad World Of Podcast Follower Remorse

Your podcast is followed by lots of people who don't listen. So is mine. So is everyones. Is that a problem to be solved? Or just a reflection of the complex relationship people have with on-demand content?

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Listener Experience

Solving Your Audience's Problems With Your Podcast

We don't often think of listening to podcasts as problem-solving, but it happens. A smart podcaster knows how to present solutions to their audience, as well as who else is helping solve their same problems.

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Listener Experience

Will We Ever Get Better Podcast Engagement?

Few things make podcasters happier than a slew of emails from deeply engaged listeners filled with praise for the latest episode. Good work if you can get it. But should you expect and encourage it?

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Listener Experience

Giving Your Podcast's Listeners A Public Voice With PodInbox

It's the rare podcaster who doesn't want more engagement or feedback from their listeners. But getting people to do so has been historically hard. Maybe the incentives need to change?

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Listener Experience

You Can Be An Expert On Your Podcast Without Being A Jerk About It

“Just the facts, ma’am,” said no podcast listener ever. Yet, the podcasting directories are filled with niched-down podcasters proclaiming their expertise. Is that what your audience truly wants?

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Listener Experience

Showcasing The Best Episodes Of Your Podcast

You can’t judge a book by its cover. But our podcasts are judged by a single episode—our most recent. It’d be better if we were judged by a collection of our best episodes. But how would we do that?

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Listener Experience

A Podcast Listening App You Can Proudly Recommend

We know that the podcast listening experience matters. And we know the big podcast apps don’t seem to share that sentiment. It’s time for working podcasters like you to do something intentional about it.

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Listener Experience

Refreshing Your Podcast For A New Season

Who says you can’t teach an old podcasting dog new podcasting tricks? The start of a new season is a great way to introduce fresh ideas and collaboration opportunities to your podcast listeners.

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Listener Experience

Getting Fickle Podcast Listeners To Listen More

A little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more episodes.

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Listener Experience

Updating Your Podcast Listener Experience Assumptions

Listener expectations are dynamic. Coupled with the sweeping changes to podcasting over the last few years, podcasters can’t afford an outdated view of what we think it takes to build loyal listeners.

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Listener Experience

Taking The Creepy Out Of Personalized Podcasts

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Listener Experience

Tweaking Your Serialized Podcast For More Listener Love

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Listener Experience

The Gateway Drug To Podcasting Is You

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Listener Experience

Living Up To The Promises You Made With Your Podcast

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Listener Experience

Blending Listener Emotions For A Better Podcast