Members only Growing Your Podcast Facebook Ads for Podcasts: Good Money After Bad Math It’s said that money can’t buy happiness. Well...it can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just terminated.
Members only Metrics That Matter Recouping Your Podcast's Reputation Costs No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves.
Members only Metrics That Matter Adding Teeth To Podcasting's Promise of Intimacy If you haven’t heard the phrase “podcasting is an intimate medium”, then you must be new. Can this reported intimacy ever be anything more than an empty promise made by podcast advertising advocates?
Members only Metrics That Matter The Happy Way To Find Podcasting Success Success in podcasting is talked about in zero-sum terms. Do more of this thing, less of these others, and success will come. But success is subjective and relative. We need a better measuring stick.
Members only Metrics That Matter Is A Top Placement In Spotify's Podcast Charts Worth The Price? The most popular podcasts on Spotify are now on public display. Getting your show ranked on that page could be a huge boon. But are you willing to pay the steep price?
Members only Metrics That Matter Would You Prefer Accurate Or Actionable Podcast Metrics? The listener privacy vs data intelligence battle rages on with podcasters caught in the crossfire, reminding us how little ownership podcasters actually have of the relationship with their listeners.