No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves.

If you haven’t heard the phrase “podcasting is an intimate medium”, then you must be new. Can this reported intimacy ever be anything more than an empty promise made by podcast advertising advocates?

The listener privacy vs data intelligence battle rages on with podcasters caught in the crossfire, reminding us how little ownership podcasters actually have of the relationship with their listeners.