Monetization Efforts

A collection of 16 posts

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Monetization Efforts

How Can Podcasters Make Podcast Advertising Better?

The podcast advertising business is once again taking it on the chin, blasted from inside the industry and out. What can podcasters and podcast listeners do about it?

Growing Your Podcast

Podcast Growth & Monetization With Buzzsprout Ads

Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show.

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Monetization Efforts

Creative Ways To Get More Ad Dollars For Your Smaller Podcast

Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed.

Monetization Efforts

Host-Read Podcast Ads Aren't Always The Right Answer

Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast?

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Monetization Efforts

Make Your Niche Podcast More Attractive To Advertisers

More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast is attractive enough.

Monetization Efforts

Vocalize For A Better Podcast Ad Experience

Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action?

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Monetization Efforts

Adding Opt-Out Options From Your Podcast's Ads

The decision of whether or not to run ads on your podcast isn't an easy one. Nor should it be. Smart podcasters understand the risks and rewards. And they give their most loyal listeners an escape route.

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Monetization Efforts

Can Podcasters Get Paid For Their Attention?

If you've ever snail-mailed a friend, you've paid to get someone's attention. In the future would you allow your listeners to pay you to get your attention, podcaster? Spoiler alert: you probably already do.

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Monetization Efforts

Indie Podcasting Does Not Mean Poor Podcasters

The romantic notion of the struggling artist runs deep in indie podcasting. But while every indie podcaster struggles to get their production to the world, not all struggle to make ends meet.

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Monetization Efforts

Moving Past The Full-Time Podcast Income Fallacy

Most successful podcasters don’t make most of their income from their podcast. So why do successful people, from celebs to business leaders, keep investing in their own podcasts? Legitimacy and access.

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Monetization Efforts

A Little Bird And The Future Of Value For Value In Podcasts

Micropayments have been touted as the next big revenue source for podcasters since the beginning without much success. But could changes by social media finally herald in our money-flowing future?

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Monetization Efforts

Before You Join A Podcast Network, Check These 5 Boxes

As interest in podcasting heats up, networks new and old are reaching out to podcasters to make it a group effort. Joining a network may be right for your podcast, but consider these five must-haves before you sign.

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Monetization Efforts

The Art Of Selling And Keeping Your Podcast

Mergers and acquisitions in podcasting show no signs of slowing, and now individual shows are getting scooped up. As a podcast owner, would you consider selling your show? More importantly, should you?

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Monetization Efforts

Getting Paid For Your Podcast Without Podcasting More

Before jumping on the bonus-content or merch train, ask if your listeners can afford more content or goods from you. It’s time for an overhaul of how podcasters think about monetizing their shows.

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Monetization Efforts

Ways To Make Real Money In Podcasting Without Selling Your Soul

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Monetization Efforts

Podcasting's Advertising Problem Is Your Problem, Podcaster