Perspective Shifts

A collection of 30 posts

Perspective Shifts

2023: The Year Podcasting Has To Pay

Podcasting managed to survive a going-on-three-year global pandemic. But the podcasting industry is starting to feel those economic realities finally catching up to us. That won't end soon.

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Future-Forward Thinking

Podcast Conferences, Cancel Culture, & Human Dignity

Large podcast conferences are at a crossroads, with the podcasting community wondering how next year's conferences and beyond will be reshaped by the winds of change. Here are three possible futures.

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Perspective Shifts

Getting Past Your Personal Podcasting Humps

It's almost impossible to make a good podcast without listening to great podcasts. But it probably takes more than listening to get from good to great. The secret is learning those not-hidden secrets.

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Perspective Shifts

Avoiding The Perils Of Un-aligned Podcast Advice

Finding advice on how to make your podcast better is easy. Knowing what advice to take and what to ignore is trickier. Before implementing any advice, take a close look at the agenda behind that advice.

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Perspective Shifts

Podcasting: Too Diverse To Fail?

The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared?

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Perspective Shifts

Solving Podcasting's Discoverability Problem At The Cost Of Our Mental Health

Regardless of your position on podcasting's "discoverability problem," you probably wouldn't mind it if it were easier for potential listeners to find your podcast, right? Me either. But would that come at a cost?

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Perspective Shifts

Warning Our Way To Less Toxic Podcasting

It's hard to have a conversation about using technology to fight podcasting's misinformation and disinformation problems without being called an anti-free speech commie. But I'm going to do it!

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Perspective Shifts

4 Questions To Help Predict Your Podcast's Success

Not every podcasting idea is a great podcasting idea. At least not beyond the person who had the idea. How predictable is your next podcasting project’s success (or failure)? And would you bet on it?

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Perspective Shifts

Should Your Podcast Get Drawn Into The Spotifight?

Spotify has long faced criticism while buying its way into having a larger slice of the podcasting pie. At all levels. But that criticism is reaching a crescendo and podcasters are taking action. Should you?

Perspective Shifts

Are You Teaching How To Podcast Or A Podcasting MFA?

As an experienced podcaster, it's only a matter of time before you're called on to teach what you know. But what will you teach? And is it designed to make the next generation of podcasters better?

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Perspective Shifts

Podcast Like A Celebrity With 5 Easy Tips

Celebrity podcasts are killing it, and plenty of podcasters wonder if there’s a secret to podcasting like a celebrity. As it turns out, there is! But is it relevant to podcasters who aren’t celebrities?

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Perspective Shifts

What Podcasting Can Learn From Apple TV+

Streaming services like Apple TV+ are changing how television and movie content are created, consumed, and classified as successful or not. Changes an agile medium like podcasting can learn from.

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Perspective Shifts

4 Questions To Uncover Your Podcast's Unique Point Of View

Your podcast is unique. Just like every other podcast. Or just like every other podcast tries to be. The truth is figuring out your show’s unique point of view is hard. Asking these four questions can help.

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Perspective Shifts

Listening To Podcasts Is An Easy Habit To Break

Consistently releasing episodes on a set schedule is a good idea to keep your overall audience happy. But that doesn’t mean that every individual listener is listening to every individual episode. Is that OK?

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Perspective Shifts

Avoid These 4 Bad Habits Of Bad Podcasters

It’s hard to predict which podcaster will be successful. But it’s fairly easy to see who won’t make it for long just by looking at their actions. Or inactions. Here are some of their bad habits for you to avoid.

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Perspective Shifts

Using Music In Your Podcast: Fair Use Or Wise Choice?

Can you use commercial music in your podcast? Few questions shut up most podcasting pundits more quickly. But the better questions are “What’s the worst that can happen?” and “Will this ever change?”

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Perspective Shifts

Podcasting. It's What's For Dinner.

Comparatively speaking, podcasting has been one of the slower-growing mediums for mass adoption. What we need is a big, bold PR push to spread the message of podcasting even wider. But would that work?

Perspective Shifts

Successful Podcasting Beyond The Top 100

Podcasters want to be in the Top 100 where all the listening activity takes place. At least that’s what we’re being sold. But the reality is quite a bit different. And a lot more rewarding.

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Perspective Shifts

Knowing When To Say NO To Podcasting Opportunities

Podcasting’s recent growth spurt has resulted in a concentration of benefits at the top. But many mid-level podcasters are seeing more opportunities. Not surprisingly, not all are worthy of a YES.

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Perspective Shifts

How Can You Give Back To Podcasting?

When was the last time you did something to make all of podcasting—not just your podcast—better? We’re all in this together, so here are 9 things you can start doing to give back to podcasting.

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Perspective Shifts

Share Your Podcasting Brilliance With A New Podcast

Podcasters & podcasting companies build media kits, linktrees, and robust websites to showcase their work. Good ideas! But why not also leverage podcasting to showcase your podcasting work?

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Perspective Shifts

Getting Your Podcast To Go Viral: A Healthy Move?

As social media starts to warm up to podcasting, podcasters are excited at the prospect of “going viral.” Will we just be chasing vanity metrics? Or is this a real chance for meaningful show growth?

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Perspective Shifts

The Case For Upgrading Your Podcasting Recipes

It’s hard for anyone to know everything about podcasting. The most successful podcasters blend what they know with what they’ve learned. Their secret? Abandoning instructions that don’t work for them.

Perspective Shifts

Podcasting Listens A Lot Less White Than It Looks

A report from Nielsen shows diversity among US-based podcast listeners is skewing differently from the overall population, which brings implications, cautions, and opportunities for all of podcasting.

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Perspective Shifts

If Podcasting Can't Please Everyone, Should We Even Try?

Two decades in & podcasting still draws ire from high-profile detractors whose broad brushes paint us in unflattering shades. But there’s truth in their criticism if only we’re brave enough to look.